MCKINSTRY
Project: Reconceive the McKinstry website as part of an overall brand refresh.
Challenge: McKinstry – one of the country’s leading and most innovative design/build mechanical contractors – had grown so quickly that their customers, and even some of their employees, were unaware of their wide range of capabilities. The new website would need to communicate this range in a way that captured and held the attention of those who visited it.
Solution: I came up with the idea of an interactive website in which a multiple story virtual building told the story of McKinstry capabilities quite literally one floor at a time. Visitors could visit different floors to watch the building’s tenants working and living productively, thanks to McKinstry’s “smart building” technologies.
My Role: Beyond creating the original concept, I directed and participated in the coming together of the site, including daily collaborations with the lead designer, account executive, and copywriter.
Results: Current McKinstry clients, potential clients, and staff all gave overwhelming praise to the new website, and commented on how much it taught them. Several other design/build companies across the country lauded the site’s creativity and observed that it brought needed humanity to the category.
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Initial concepting sketches for main building layout and navigtaion
using the buiding as a metaptorp explore the various things mckinsrty does. for the life of your buling using that as a ase decided to show how mckisntry insteracts with mechanical and peoples lives
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budulind layers addressed all the sectors of mckinstry
each floor was custiomed dsigned through sketchts to reflect what it was a bout. Then working with 3d artists the floors were refined and rendered in 3 dimenstions.
a total of 12 floors reprresintting the areas mckinstry speickalized in were created and anmiated
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